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The basis of concept development of Qingdao Shuangyu Machinery Co., Ltd
 
1) Characteristics of the times
Concept development can not be separated from the era of enterprises. The times are constantly changing, and different times have different characteristics. Although the characteristics of the times can not be used as the direct basis for the development of enterprise concept, its influence is great.
2) National characteristics
Enterprises should focus on the traditional culture, people's psychology and religious belief of all ethnic groups in China to formulate the enterprise concept consistent with the national tradition, so as to make the enterprise's management thought quickly rooted in the people's mind.
3) Industry characteristics
The development of enterprise concept should be based on the industry in which the enterprise is located, and design its own concept according to the industry technical situation, market situation, product characteristics, personnel quality, consumer preference, etc.
4) Business preference
Business preference is the most direct basis for concept development. It reproduces the personality characteristics of enterprise leaders and their understanding or hope for enterprise characteristics. It is the leader's positioning of the enterprise in the market and shows the consistent overall tendency of the enterprise from top to bottom in business activities.
 
Principle of concept development of Qingdao Shuangyu Machinery Co., Ltd
 
1) The principle of individuation
The principle of individuation means that the idea designed by an enterprise must enable itself to have its own characteristics in the same industry.
2) The principle of socialization
Although the idea must be individualized, it must be recognized by the society. Therefore, the development and design of ideas must be consistent with the values, moral values and aesthetic values of the public and consumers, so as to obtain the recognition of the public and obtain a higher popularity and reputation.
3) The principle of simplicity
Enterprise concept is a high generalization of enterprise values, its literal must be concise, connotation must be rich, and easy to remember and understand. The simple, clear and novel enterprise concept will be more deeply rooted in the hearts of the people.